Sterling Holloway had one of those voices you’d recognize anywhere, soft, warm, a little sing-songy. The kind that could rock you to sleep or talk you our of your last dollar.

He used it to play Winnie the Pooh, about the gentlest character Disney ever drew.

He also used it to play Kaa, the snake in The Jungle Book, the one who coils around Mowgli, stares into his eyes, and croons “trust in me” while he’s working out how to eat him.

Same voice, same warmth, aimed at completely opposite ends. One character is warm, trustworthy, and lovable. The other is manipulative, persuasive, and dangerous.

And that’s the part people underestimate. What we trust most, easy charm, a calm voice, the person who’s just so likable, tells you almost nothing about what’s sitting underneath it. Pooh and Kaa sound identical. That’s the whole problem.

So don’t let “rizz” replace diligence. Charm only tells you someone is good at being liked. A management team can sound polished in a banker meeting. A founder can be charming over dinner. A seller can explain away concerns in a way that feels reasonable at the time. None of that means the risk is gone. It may simply mean the story is being told well.

Whether they’re safe to hire, fund, or hand the keys to . . . that is a different question.

Sometimes Winnie the Pooh and Kaa have the same voice. In a deal, it helps to know which one you are actually hearing.