There’s something refreshing about this.

Norwegian Air lost a friendly World Cup wager with British Airways and temporarily changed its Instagram logo to British Airways’ logo.

It’s funny and creative, but I also love the confidence. And I suspect that Norwegian came out stronger as a result. Small things often tell us big things.

And kudos to British Airways too!

British Airways had a couple great posts:

– Rivals for 90 minutes, friends for life!

– Just like Haaland and Bellingham, we feel a blossoming friendship between the two airlines.

I’d enjoy seeing more of this in business.