Real loyalty isn’t created by tiers, but when people feel seen.
As I was walking off a flight this last Friday, a flight attendant handed me a small handwritten card thanking me for my loyalty.
It took almost no time for them to write, but it landed better than most so-called premium experiences. Not because of some airline status. […]

A BEC Scam isn’t a hack. It’s a failure to verify.
Last week we went to Disneyland Paris, and I noticed something that most people walk right past. The cast members directing traffic ahead of Mickey’s Dazzling Christmas Parade weren’t just in uniform. They were wearing the same shoes.
I took this photo last week, in Scotland, of a faerie circle with Dunure Castle in the background.